Logos, Assets & Brand Guidelines
last updated: June 2025
Introduction
Informed by extensive global research, United Way embarked on a process to clarify its brand strategy and story; refocus its brand architecture; and refresh its visual identity for greater recognition, relevance and reach.
The following guidelines provide an overview of the elements that make up our brand and the tools necessary to own and implement it with consistency.
Our brand depends on all of us working collectively to present United Way as a unified network. Together, we are mobilizing communities to action so all can thrive.
A carefully managed and well-implemented brand identity system helps carry our brand message to the world.
These guidelines are provided to ensure the correct and consistent use of the brand identity system. By accurately and consistently implementing this brand identity system, you protect the equity of the United Way brand and make the brand positioning stronger.
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UPCOMING EVENTS
