Corporate social responsibility

Corporate social responsiblity

Meet your CSR goals with a United way Shared purpose program

Top organizations use corporate social responsibility as a strategic differentiator to attract and retain the best talent and to meet their customer’s demand for social responsibility.

Studies show that purpose-driven companies produce higher revenue, recruit and retain higher-performing talent, improve employee engagement and performance, and have higher values associated with their brand. Let us help you join them.

United Way of Rhode Island helps companies develop and achieve their corporate social responsibility goals. Achieving a stronger, more vibrant and prosperous community is our shared purpose. Companies partnering with United Way through shared purpose co-create greater value through impact, engagement and reputation.

Doing good and doing well

Organizations with well-developed corporate social responsibility programs reap many benefits, including:

Attracting and retaining the best employees

According to Harvard Business Review, social responsibility is one of the top five intangible benefits that potential employees look for when evaluating job opportunities. In fact, 79% of people prefer to work for a socially responsible company.

Building stronger leaders

Human resources professionals overwhelmingly agree (90%) that pro-bono volunteering is an effective way to develop leadership skills.

Creating more loyal customers

Consumers are increasingly steering business toward companies that are socially responsible. According to a 2015 Cone study, 90% of global consumers are likely to switch brands to one associated with a good cause, given comparable price and quality.

Building goodwill in their communities

Building strong ties in the communities in which they do business can help an organization weather storms and build loyalty.

For companies of any size

United Way of Rhode Island’s relationship with the state, corporate, nonprofit, and public sectors uniquely positions us to provide insights, solutions, networks and consulting services that bring value to companies of all sizes.

  • For small to mid-sized companies, Shared Purpose represents the ability to effectively outsource their CSR to an expert who can help them level-up quickly.
  • For large companies, it adds depth and scale to the impact they make around the world. All while supporting their bottom line and business plan.

We have been partnering with small and mid-sized businesses who want to have a greater impact with their charitable giving for 95 years. United Way makes it easy to get involved – no matter the size of your company — with turn-key programs including volunteerism, sponsorship, leadership opportunities, networking and workplace giving programs. We tailor your experience so that you and your employees can have a direct impact on the things you care about most.

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Corporate Social Responsibility Consulting

Partner with United Way of Rhode Island to identify, analyze, activate, and communicate your impact in the communities where you live and work.

Whether to support your community, foster a culture of service with your team, or simply enhance your brand, United Way of Rhode Island offers tools and strategies to create effective CSR practices.

United Way Rhode Island will help:

  • Mapping your CSR vision
  • Storytelling and crafting your CSR message
  • Activating your company’s social purpose and CSR activities
  • Implementing focused and strategic programs in impact giving, employee engagement, and brand and reputation elevation
  • Social impact measurement and reporting

Ready to learn more? Contact Brooke Havens at brooke.havens@unitedwayri.org.

United Way and Your CSR

Partnering with United Way of Rhode Island is an effective way to engage with the community, meet corporate social responsibility goals, and show the community that your company cares.

Impact

Priority setting

Through United Way’s 211 in Rhode Island and our policy, research and grantmaking activities, we can provide critical data and insights into community needs. Partnering with us means knowing you’re making a difference where it’s needed most. Our information can inform decisions from hiring to facility location to community programs. United Way staff is available for consultations and presentations to your teams. In addition, our monthly newsletters keep your employees up to date with community issues and what we’re doing to address them.

Grantmaking support

Responding to the needs of the community can be difficult, expensive and time-consuming work, so let us help you. With United Way serving as the philanthropic arm of your company, you can focus on business while still making difference. We provide grantmaking services, advice, and impact information that’ll make it simple for you to help the community.

Company giving

Making an organization-level gift to United Way shows employees and customers that you’re doing something about making Rhode Island a community where every individual in each community has equal opportunity for justice and prosperity. When you partner with United Way, you’ll join the state’s leading companies, nonprofits and labor unions.

MyFund

Corporate giving to favorite causes is quick and easy for you and your team through MyFund. Through this custom on-line platform, streamline your giving — issue and track your gifts to charities all in one place. Best of all, not only does UWRI send out the checks for you, you’ll also receive just one tax receipt at the end of the year for all of your corporate giving. Learn more about this great tool for companies and individuals here.

Commitment to equity

We're making Rhode Island a safer, more equitable place for all... regardless of race. There's a lot of work left to do; let us help you get started.

Engagement

Workplace giving

Workplace giving is an easy and effective way to engage employees, build a spirit of teamwork, and increase morale, all while making an impact on our community's most important issues. Employees can help solve these problems and their root causes by making a one-time gift or giving through payroll deduction. Learn more

Volunteer programs

Improve employee morale and visibly meet CSR goals while making positive change happen. Volunteer opportunities range from Day of Action community projects to custom team-building workplace volunteering to year-round individualized volunteer project matching through our Volunteer Center. Employees who volunteer feel better emotionally, mentally and physically, studies show.

Engage your team members in the community

Established leaders and rising professionals from companies across the state engage with the community through United Way of Rhode Island, joining one of our giving societies or affinity groups like Women United or Young Leaders Circle.

Reputation

Communicating your CSR impact to the community

Differentiate your brand in the market by telling your story of impact and engagement in the communities you serve.

Providing corporate sponsorship opportunities

Make the most of your marketing budget by sponsoring United Way events and programs. We can customize sponsorships that meet your investment goals and align with your marketing priorities and position you in front of the audiences you’re trying to meet.

Developing cause-related marketing campaigns

Align your brand and your business with a mission that reflects your values and double your impact by engaging your customers.

Lisa Guillette is the executive director of Foster Forward.JOHN TLUMACKI/GLOBE STAFF

Zoning laws hindering housing construction

The Boston Globe

"Cortney Nicolato, the CEO of United Way of Rhode Island and another member of the special legislative commission, said most of the state’s land use enabling legislation was written in 1991... 'When you have 100 amendments in a 30-year legislation, it's clearly not working... The housing crisis cannot be truly transformed until we tackle systemic barriers, like zoning laws and land use.'"

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McKee is proposing $250M for housing

McKee Proposes $250 Million for Housing

GoLocalProv

"Our state's housing crisis is significant and must be a priority in the budget. But just as important, the investment needs to combine with transformational change in the systems surrounding housing as a whole," said Cortney Nicolato, president and CEO of United Way of Rhode Island.

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Thumbnail with side-by-side images of WPRI's Kim Kalunian (left) and United Way of Rhode Island's Kyle Bennett (right) with the headline, "COMMUNITY FOCUS: INTERVIEW WITH THE UNITED WAY."

Community Focus: United Way/Kyle Bennett

WPRI 12

"Director of Policy and Equity for United Way of Rhode Island Kyle Bennett joined 12 News at 4 to discuss the Good Neighbor Energy Fund, how many families benefited from it, and what residents can do to help."

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Voting Begins for Nonprofit Innovation Lab

“Following months of honing their innovative ideas to create positive social impact in our state, leaders of six nonprofits will make their pitch to Rhode Islanders via brief videos in hopes of winning the Public Choice Award of the Nonprofit Innovation Lab. The voting opens Jan. 19 and ends on Jan. 24, with the winning organization receiving $5,000 in funding.”

Leaders Selected for ED Learning Circle

“Leaders of 11 local nonprofits have been selected by United Way of Rhode Island as fellows for its next Executive Director Learning Circle series. The year-long program takes an innovative approach to building the capacity of, and strengthening, the state’s nonprofit sector.”

211: On the Line

“It’s been very, very difficult at times,” shares Evelyn Cabrera, a senior community resource specialist and team leader for United Way 211 in Rhode Island. “But I couldn’t be more proud of our work and the ways we’ve been there to help our fellow Rhode Islanders throughout this crisis.”

UPCOMING EVENTS

National 211 Day Celebration

Join United Way of Rhode Island for our National 211 Day Celebration on Friday, Feb. 11 from 9:30 - 10:30 a.m. Together, we're celebrating our 211 team who is always there, our donors who make it possible to answer each call, and our community partners who help callers get the services they need. This is a free, virtual event.

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Equity Challenge 2022

Ready to learn more about racial equity? Join our Equity Challenge 2022. You can start when we launch on Feb. 28, 2022 or anytime after that. After registering, you'll receive an email each weekday for three weeks with resources, reflection questions, and actions you can take to help create a more equitable Rhode Island.

REGISTER