Campaign Leader Toolkit
WELCOME, campaign leaders
As a campaign leader, you've decided to help those in our communities who need it most.
As you speak with your colleagues, remember that you're not simply asking them to donate... you're rallying them to join a united solution. What does that mean? It means working together to invest in proven programs, local nonprofits, and an equitable future. Here are the tools you'll need to run an effective workplace campaign.
Thank you for partnering with us and making a lasting difference.
For more information and resources, contact Jessica Barry at jessica.barry@unitedwayri.org or (401) 444-0640.
Eight steps to a successful united way campaign
1
ESTABLISH SUPPORT
FROM THE TOP
2
SET GOALS AND
TRACK RESULTS
3
RECRUIT YOUR
CAMPAIGN TEAM
4
PLAN YOUR
CAMPAIGN
5
EDUCATE YOUR
FELLOW EMPLOYEES
6
CONDUCT A LEADERSHIP
GIVING CAMPAIGN
7
ASK EVERYONE
TO GIVE
8
SAY
"THANK YOU"
Campaign Tools
Fillable Forms
Electronic Pledging
Presentation Agenda
Zoom Backgrounds
Social Media Toolkits
Branding
Logos
For Print
- CMYK Horizontal Logo (jpg)
- CMYK Horizontal Logo (pdf)
- CMYK Horizontal Logo (png)
- CMYK Vertical Logo (jpg)
- CMYK Vertical Logo (pdf)
For Swag
- One-Color Horizontal Logo – Blue (pdf)
- One-Color Horizontal Logo – Blue (png)
- One-Color Vertical Logo – Black (png)
- One-Color Vertical Logo – Blue (jpg)
- Special Use Horizontal Logo – Black (jpg)
- Special Use Horizontal Logo – Black (pdf)
- Special Use Horizontal Logo – Black (png)
- Special Use Horizontal Logo – Blue (jpg)
- Special Use Horizontal Logo – Blue (pdf)
- Special Use Horizontal Logo – Blue (png)
- Special Use Horizontal Logo – White (pdf)
- Special Use Horizontal Logo – White (png)
For Screens

Five Qs With: Anthony Botelho
Providence Business News
Anthony Botelho serves as senior vice president of commercial banking and team leader for the commercial and industrial group at The Washington Trust Co. He was recently appointed to lead the bank’s commercial lending growth in Connecticut, where the company recently opened a New Haven commercial lending office. Anthony also serves on United Way of Rhode Island's Board of Directors.

Rethinking how one of R.I.’s largest nonprofits can grow
The Boston Globe
In October, [Idrees "Lanre"] Ajakaiye was appointed the new chief development officer at... United Way of Rhode Island where he'll be in charge of helping... United Way achieve its current strategic plan, which outlines the nonprofit's investment of $100 million over five years to help achieve racial equity.

City Council gives final approval to $10M reparations budget
Providence Business News
A two-yearslong effort to bring racial reparations to Providence achieved a milestone Wednesday... The approved funding largely mirrors recommendations set forth by a city panel based on community input, but with one major change that shifts some money into a COVID-19 Equity Fund to be managed by United Way of Rhode Island.
401Gives Returns in Just Two Weeks
Not only has United Way of Rhode Island set the effort’s most ambitious goal yet, aiming to raise $4.01 million. 401Gives also will enjoy its first ever “Weekend Edition” and take over the Ocean State beginning at 6 a.m. on Friday, March 31.
United Way Hosts 11th Children’s Book Drive
United Way of Rhode Island’s Children’s Book Drive is back! From April 1 – May 24, we’re teaming up with Women United and Books Are Wings to help Rhode Island children build their own libraries at home. Join us by buying and shipping books, dropping off books at one of our collection sites, or hosting a drive.
RI House of Representatives Housing Package
Contact: Michael J. Cerio | michael@ceriocommunications.com | (401) 743-8269 United Way of Rhode Island Statement on RI House of Representatives Housing Package From Cortney Nicolato, President and CEO, United Way of Rhode Island: “Progress toward addressing Rhode Island’s housing crisis is what our state needs now, and we are grateful to Speaker Shekarchi and the […]
UPCOMING EVENTS
Children’s Book Drive 2023
United Way of Rhode Island's Children's Book Drive is back! From April 1 - May 24, we're teaming up with Women United and Books Are Wings to help Rhode Island children build their own libraries at home. Want to donate books or host a drive with your family, friends, or coworkers? View our Children's Book Drive 2023 drop-off locations and Frequently Asked Questions at the link below.
Power of the Purse
United Way of Rhode Island's Women United invites you to join the fight for childhood literacy at our 8th annual Power of the Purse fundraiser.
Wednesday, May 24 | 5:30 to 8 p.m.Squantum Association, Riverside Spend an evening with dynamic women making a difference in Rhode Island, bidding on designer purses, and enjoying signature cocktails, appetizers, surprise raffles, and a wine wall. Tickets are $100. Don't miss this opportunity to support a good cause.